The Place Beyond The Pines - Case Study - Low Budget Universal Film

The Place Beyond The Pines

Directed by Derek Cianfrance 

Starring: Ryan Gosling, Bradley Cooper, Eva Mendes

Promotional Poster

A lower budget Universal film produced by Focus Features. 

The film premiered at the Toronto International Film Festival on September 7, 2012; it received a limited release in the United States on March 29, 2013 and was widely released on April 12, 2013.

The film was produced by Focus Features who are the art house films division of NBCUniversal, and acts as both a producer and distributor for its own films and a distributor for foreign films. It was also co-produced by Sidney Kimmel Entertainment, Hunting Lane Films Pines Productions and Silverwood Films to lessen the risk of losing money. However the film was distributed by NBCUniversal and other subsidiary members of NBCUniversal like Studio Canal. 

Running time:	140 minutes
Country:	United States
Language:	English
Budget:	$15 million
Box office:	$24,114,220

The Official Website 

This website is an interactive site which contains a variety of additional material. On the website there are links to the Focus Features Twitter and Facebook page along with a link to the official Youtube site for The Place Beyond the Pines. This makes it very easy for there audience to access additional information and clips. If you scroll down the page you will find many more clips e.g. 'CRASHING LIKE THUNDER: DEREK CIANFRANCE, BRADLEY COOPER & RYAN GOSLING ON THEIR CAR CHASE.' There are also actor profiles with information about the actors which will give the audience a clearer insight into the world of cinematography. Not only are there actor profiles but there are profiles for pretty much everyone involved in the making of the film. This creates the sense of a community. On the right hand side of the page the links range from behind the scenes clips to view on Tumblr, the synopsis of the film and a News and Press section.