Shaun of the Dead
Directed by Edgar Wright
Starring: Simon Pegg and Nick Frost
Promotional Poster
Shaun of the Dead is a 2004 British zombie comedy directed by Edgar Wright, and co-written by himself and Simon Pegg. The film was collectively produced by companies such as; WT2 Productions (a subsidiary company named Working Title 2 Productions, the company is an independent film production arm), Studio Canal, Big Talk Production and Film4 Production. The film was distributed in the UK by Universal Pictures and in the US by Rogue Pictures.
Shaun of the Dead is a 2004 British zombie comedy directed by Edgar Wright, and co-written by himself and Simon Pegg. The film was collectively produced by companies such as; WT2 Productions (a subsidiary company named Working Title 2 Productions, the company is an independent film production arm), Studio Canal, Big Talk Production and Film4 Production. The film was distributed in the UK by Universal Pictures and in the US by Rogue Pictures.
The film was released on DVD shortly after its theatrical run in the US, with a DVD release around December 2004 in the US. Features included several audio commentaries, EPK featurettes about the film's production, pre-production video diaries and concept videos, photo galleries, bloopers, and more. The film also saw release on the HD DVD format in July 2007, with a Blu-ray Disc release following in September 2009.
| Running time | 99 minutes |
|---|---|
| Country | United Kingdom France |
| Language Budget | English
$5,000,000
|
| Box office | $30,039,392 |
A marketing technique used by Shaun of the dead was to bring the film's theme to life with 'zombie-infected' areas; actors dressed as zombies were driven around central London the Saturday before the film's release and were told to break loose in areas of high traffic before being herded into a zone and cordoned off with hazard tape.
Staging these live events created a genuine pre-experience of the movie. It has to be the most powerful way to communicate what Shaun of The Dead is all about. The campaign was designed to attract the attention of a young urban audience. Phone box activity showed zombies crowding around lead actor Simon Pegg. London Underground ads featured a similar visual concept, however this time Shaun and the zombies were rammed into a Tube carriage.
As there is a strong reliance on visiting the pub in the plot of the film many, ads were placed in drinking establishments, Glasses were printed with the slogan 'Dying for a pint' on the base and distributed to pubs.
The consumers were also offered a chance to download ringtones of zombie wailing by pointing their phones at posters.
No comments:
Post a Comment