Ted
Directed by Seth MacFarlane
Starring: Mark Wahlberg, Mila Kunis and Seth MacFarlane
Promotional Poster
MacFarlane's feature-length directional debut, produced by Media Rights Capital and distributed by Universal Pictures.
Ted was released on June 29th 2012 and became the 12th highest-grossing film of the year, the highest-grossing R-rated film of the year and the highest-grossing original R-rated comedy of all time. The film also received an Academy Award nomination for Best Original Song. Although seen as very controversial the film has done amazingly well and there are speculations of a sequel.
Media Rights Capital is an American independent film, television and digital studio. MRC's distributors include Warner Bros. Pictures, Independently and Universal Pictures. Universal is set to distribute twenty MRC pictures over five years.
| Running time | 106 minutes 112 minutes (unrated version) |
|---|---|
| Country | United States |
| Language | English |
| Budget | $50,000,000 |
| Box office | $549,368,315 |
Official Website
The official website used to advertise Ted, called www.tedisreal.com contains a variety of links, varying from a link to sites such as www.amazon.com and iTunes where you can buy the film and the soundtrack online to a link where you are able to buy official 'Ted Axe Hair Gel.' When you enter the site the song 'F**k You Thunder' automatically plays, this instantly intrigues the audience and if they have already seen the film will remind them of the quality of the film. The site also contains links to social media pages such as; Facebook, Twitter and Youtube. As the film was produced and distributed by Universal on the budget of $50,000,000 the company are able to put a lot of money into promoting and distributing the film. This is made evident by the extra content available to download and the merchandise you can buy, such as: a talking ted app available on iPhones, an interactive game which you can play online called http://fistsoffurry.com and an official merchandise website where you can buy Ted clothing, mugs, teddy bears, iPhone cases, pillows etc.
The Official Twitter Site
The use of creating an official Twitter site for Ted is that it creates an ongoing buzz about the film even after its been released in the cinema or even on DVD. @WhatTedSaid frequently tweets about news to do with the film and additionally promotes not only the film but other media products created by Universal. Twitter also allows Universal to constantly keep the audience in the know of the film, this creates a better relationship with the audience and producers. @WhatTedSaid doesn't always necessarily tweet about the film, often his tweets are quite simply jokes. This may be seen as pointless however it is actually a clever marketing technique to constantly keep the audience aware of the film.
The marketing for Ted most definitely had a huge impact to the success of Ted. Not only did Ted have a Twitter account he also has a Tumblr account called 'Ted's Fuzzy Thoughts' and is full of dirty pictures. You can also leave comments for Ted., which makes the relation between the producer and consumer much more advanced. The marketing availability for Ted was very wide as the film was produced by Universal, on Facebook it is even possible to add a picture of ted to any of your Facebook photos or upload a brand new one. This marketing technique allows friends of the uploader on Facebook to view this picture and make them want to see the film.
The use of creating an official Twitter site for Ted is that it creates an ongoing buzz about the film even after its been released in the cinema or even on DVD. @WhatTedSaid frequently tweets about news to do with the film and additionally promotes not only the film but other media products created by Universal. Twitter also allows Universal to constantly keep the audience in the know of the film, this creates a better relationship with the audience and producers. @WhatTedSaid doesn't always necessarily tweet about the film, often his tweets are quite simply jokes. This may be seen as pointless however it is actually a clever marketing technique to constantly keep the audience aware of the film.
The marketing for Ted most definitely had a huge impact to the success of Ted. Not only did Ted have a Twitter account he also has a Tumblr account called 'Ted's Fuzzy Thoughts' and is full of dirty pictures. You can also leave comments for Ted., which makes the relation between the producer and consumer much more advanced. The marketing availability for Ted was very wide as the film was produced by Universal, on Facebook it is even possible to add a picture of ted to any of your Facebook photos or upload a brand new one. This marketing technique allows friends of the uploader on Facebook to view this picture and make them want to see the film.
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